LPT Realty vs. Keller Williams | TPL Collective
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Commission Comparison

KW Agents Are Leaving $17,883 Per Year on the Table

Keller Williams built an incredible training culture. But their 70/30 split, 6% franchise fee, desk fees, and one of the highest caps in the industry add up fast. Here's what the same production looks like at LPT Realty.

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Side by Side

The Numbers Don't Lie

Feature
LPT Realty
Keller Williams
Commission Split
100% — you keep it all
70/30
Annual Cap
$5,000
$18,000–$25,000+
Franchise Fee
None
6% of GCI (capped $3K/yr)
Monthly Desk Fee
$0
$75–$100+/mo
Transaction Fee
$195/deal
$50–$400/deal
Annual Fee
$500
Varies
Revenue Share
HybridShare available
Profit share (7-tier)
Stock / Equity
LPTA (Nasdaq reserved)
None (private)
AI Tools
Dezzy.ai · RecruitAssist · Media Stack
Command CRM
The Math

Same Agent. Same 12 Deals. Different Take-Home.

12 deals · $450K avg price · 2.5% commission · $135,000 GCI

Keller Williams
Gross Commission (GCI) $135,000
Brokerage split (30%, capped $20K) −$20,000
Franchise fee (6%, capped $3K) −$3,000
Desk fees ($77/mo × 12) −$923
Transaction fees ($150 × 12) −$1,800
Total Cost $25,723
Take-Home $109,277
LPT Realty
Gross Commission (GCI) $135,000
Flat fees ($500/deal, capped $5K) −$5,000
Processing fees ($195 × 12) −$2,340
Annual fee −$500
Total Cost $7,840
Take-Home $127,160
You'd Keep $17,883 More Per Year at LPT

That's $1,490 more per month · $89,415 more over 5 years

Where LPT Wins

The Advantages Are Clear

💰
You Keep More — Period
LPT costs $7,840/year at this production. KW costs $25,723. That's $17,883 more in your pocket — every year.
🚫
No Franchise Fee
KW charges 6% of your GCI capped at $3,000/year. At LPT, franchise fees don't exist.
⚡
$5,000 Cap vs. $20,000+
KW caps range $18K–$25K+. LPT caps at $5,000. Most producing agents cap within months.
🤖
AI Tools No Other Brokerage Has
Dezzy.ai, RecruitAssist, and Media Stack are built exclusively for TPL Collective agents. KW Command is a CRM. TPL's AI division is a workforce.
Where KW Wins

We'll Be Honest

✓
Training infrastructure — KW built the best training culture in the industry. MAPS Coaching and Gary Keller's systems are the gold standard.
✓
Physical offices — Some agents genuinely need an office. KW has thousands of market centers.
✓
Profit share longevity — KW's profit share has been running 40+ years and distributed over $1.5 billion. It's proven.
Is LPT Right for You?

LPT Is Built for Agents Who…

✓ Do 6+ deals/year and are overpaying in splits and fees
✓ Have outgrown KW's training and no longer need daily mentorship
✓ Want AI tools that help them recruit and create content
✓ Prefer running their business independently over market center culture
✓ Value keeping $17,883+ more per year over physical office space
Ready to See Your Numbers?

The Math Is Yours

No pressure. No pitch deck. Run the calculator yourself or book 20 minutes with Joe. Either way — just math.

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KW fees vary by market center, region, and individual agent agreement. Figures shown use mid-range estimates: $20K cap, $77/mo desk fee, $150/deal transaction fee. LPT Realty figures reflect the current published Business Builder fee structure. Always verify your specific terms with your broker. TPL Collective is a community platform. LPT Realty is the brokerage.