Commission Comparison

KW Agents Are Leaving $17,883 Per Year on the Table

Keller Williams built an incredible training culture. But their 70/30 split, 6% franchise fee, desk fees, and one of the highest caps in the industry add up fast. Here's what the same production looks like at LPT Realty.

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Side by Side

The Numbers Don't Lie

Feature

LPT Realty

Keller Williams

Commission Split

100% — you keep it all

70/30

Annual Cap

$5,000

$18,000–$25,000+

Franchise Fee

None

6% of GCI (capped $3K/yr)

Monthly Desk Fee

$75–$100+/mo

Transaction Fee

$195/deal

$50–$400/deal

Annual Fee

$500

Varies

Revenue Share

HybridShare available

Profit share (7-tier)

Stock / Equity

LPTA (Nasdaq reserved)

None (private)

AI Tools

Dezzy.ai · RecruitAssist · Media Stack

Command CRM

The Math

Same Agent. Same 12 Deals. Different Take-Home.

12 deals · $450K avg price · 2.5% commission · $135,000 GCI

Keller Williams

Gross Commission (GCI) $135,000

Brokerage split (30%, capped $20K) −$20,000

Franchise fee (6%, capped $3K) −$3,000

Desk fees ($77/mo × 12) −$923

Transaction fees ($150 × 12) −$1,800

Total Cost $25,723

Take-Home $109,277

LPT Realty

Gross Commission (GCI) $135,000

Flat fees ($500/deal, capped $5K) −$5,000

Processing fees ($195 × 12) −$2,340

Annual fee −$500

Total Cost $7,840

Take-Home $127,160

You'd Keep $17,883 More Per Year at LPT

That's $1,490 more per month · $89,415 more over 5 years

Where LPT Wins

The Advantages Are Clear

💰

You Keep More — Period

LPT costs $7,840/year at this production. KW costs $25,723. That's $17,883 more in your pocket — every year.

🚫

No Franchise Fee

KW charges 6% of your GCI capped at $3,000/year. At LPT, franchise fees don't exist.

⚡

$5,000 Cap vs. $20,000+

KW caps range $18K–$25K+. LPT caps at $5,000. Most producing agents cap within months.

🤖

AI Tools No Other Brokerage Has

Dezzy.ai, RecruitAssist, and Media Stack are built exclusively for TPL Collective agents. KW Command is a CRM. TPL's AI division is a workforce.

Where KW Wins

We'll Be Honest

✓

Training infrastructure — KW built the best training culture in the industry. MAPS Coaching and Gary Keller's systems are the gold standard.

✓

Physical offices — Some agents genuinely need an office. KW has thousands of market centers.

✓

Profit share longevity — KW's profit share has been running 40+ years and distributed over $1.5 billion. It's proven.

Is LPT Right for You?

LPT Is Built for Agents Who…

✓ Do 6+ deals/year and are overpaying in splits and fees

✓ Have outgrown KW's training and no longer need daily mentorship

✓ Want AI tools that help them recruit and create content

✓ Prefer running their business independently over market center culture

✓ Value keeping $17,883+ more per year over physical office space

Ready to See Your Numbers?

The Math Is Yours

No pressure. No pitch deck. Run the calculator yourself or book 20 minutes with Joe. Either way — just math.

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Ready to explore LPT? Read the complete joining guide to see how commission, revenue share, and sponsor selection actually work.

KW fees vary by market center, region, and individual agent agreement. Figures shown use mid-range estimates: $20K cap, $77/mo desk fee, $150/deal transaction fee. LPT Realty figures reflect the current published Business Builder fee structure. Always verify your specific terms with your broker. TPL Collective is a community platform. LPT Realty is the brokerage.