Why These Five
Florida has dozens of brokerages with real market presence. We narrowed to five because these are the brokerages we see Florida agents actually shortlist when they start comparing - either because they're already there, or because they've been recruited heavily.
This list isn't ordered by preference. It's ordered by the comparison flow most agents work through: cloud-first alternatives, then the franchise incumbent, then luxury, then regional.
1. LPT Realty
Model: Cloud, two plans (Brokerage Partner and Business Builder).
BP plan: 80/20 split, $15K cap, $195/txn, $500/yr. Break-even: $75K GCI.
BB plan: $500 flat per deal, $5K cap (10 deals), $195/txn, $500/yr. Break-even: 10 transactions.
Florida fit: Strong. Florida is one of LPT's largest markets, sponsor network is dense, and the flat-fee BB plan is especially attractive for high-volume coastal and suburban agents.
Unique features: HybridShare revenue share (7 tiers, 50% of company dollar), no monthly fee on either plan, Lofty CRM included.
Best for: Producing agents who want predictable ceiling economics and optional revenue share. Agents who want to build a team have a clean path via BP + HybridShare.
LPT vs eXp | LPT vs KW | Run your numbers
2. eXp Realty
Model: Cloud, single plan.
Structure: 80/20 split, $16K cap, ~$85/month tech fee. [VERIFY]
Florida fit: Strong national presence, though growth has plateaued in recent years (8 quarters of agent decline per public filings).
Unique features: Revenue share program (7 tiers), stock award opportunities, large Facebook-based training ecosystem.
Best for: Agents who want a well-established cloud brokerage with extensive revenue share lineage. If you already have a downline pipeline, that matters.
vs LPT: Higher cap ($16K vs $15K), ongoing monthly tech fee, larger established brand. LPT's BB flat-fee plan has no equivalent at eXp for high-volume agents. Full comparison.
3. Keller Williams
Model: Franchise, office-based, per-market-center economics.
Structure: 70/30 split, cap varies $20K-$35K by market center, 6% royalty on top. [VERIFY]
Florida fit: Huge footprint, most Florida markets have multiple KW offices. Training programs (Ignite, BOLD) are well-regarded industry-wide.
Unique features: Profit share program, Command CRM platform, office-based team culture.
Best for: New licensees who benefit from office structure and hands-on training, or agents who value the existing KW network and don't mind the higher total cost.
vs LPT: Much higher cap break-even ($100K-$175K GCI depending on market center), monthly market center fees, franchise royalty on top of split. Most producing agents save $15K+/year switching to LPT. Full comparison.
4. Compass
Model: National luxury with tech platform.
Structure: 70/30 to 90/10 splits negotiated per agent, platform fees, often no annual cap. [VERIFY]
Florida fit: Concentrated in luxury markets (Miami, Palm Beach, Naples, Sarasota). Less relevant outside those zones.
Unique features: In-house tech platform, Compass Concierge for listing prep, strong brand in HNW segments.
Best for: Luxury-focused agents whose transactions justify the brand premium, particularly in established Compass markets.
vs LPT: Strong brand in HNW circles but total cost runs $25K+/year higher for most producing agents. No revenue share. Full comparison.
5. LoKation Real Estate
Model: Regional (FL/NC/SC) flat-fee independent.
Structure: Monthly fee model, varies by plan. [VERIFY]
Florida fit: Dominant regional presence in Florida with office support in multiple counties.
Unique features: Office space available, in-person support, independent (not franchised), Florida-focused broker relationships.
Best for: Agents who want a local independent with office infrastructure and don't mind regional scope (no expansion outside FL/NC/SC).
vs LPT: LPT is nationwide, LoKation is regional. LPT offers revenue share; LoKation does not. Economics vary by exact plan structure; run the math in /compare. Full comparison.
How to Pick Between Them
A rough decision tree based on the questions that actually matter:
- Do you need physical office space? Yes - LoKation or KW. No - LPT or eXp.
- Are you in a luxury market with $1M+ average sale? Consider Compass. Otherwise skip it.
- Do you want revenue share as a long-term income stream? LPT or eXp.
- Is this your first year in the business? KW offices still provide the most structured new-agent training. If you have a strong sponsor lined up at LPT or eXp, the cloud path also works.
- Are you doing 15+ deals/year? Flat-fee-per-deal economics (LPT BB) beat any percentage split at that volume. Run /compare to confirm.
The 2-minute test
Open /compare, select all 5 brokerages, plug in your actual GCI and deal count. The brokerage showing the highest "Net to You" is the structural winner for your production profile. Everything else (sponsor, culture, office) is a soft factor on top of the math.
Run the Math for Your Situation
Plug in your GCI, deal count, and the brokerages you're weighing. Our /compare tool does the total-cost math side by side.